There are very few children's clothing companies which I can strongly endorse as 'perfect' for Baby Bunchers. In case you haven't noticed, kids wear out their clothes. Oh sure, in the early days, before the nasty smelling spit up or the entry of all food orange, you might be able to salvage some attire. However, let me assure you once your kids are into mud and dirt, it's really all over for kids' clothes. I have VERY few things I have been able to hang onto for other kids past the age of 9 months, even with Oxy Clean.
So can I just tell you how I squealed with joy when I found out my favorite Swedish clothing company--Polarn O. Pyret--was making its entry into the US market. My love of all things Swedish is WAY obvious to most. I get that.
Here are the details on this new-to-America clothing line. You can always tell Polarn O. Pyret clothes by the stripes. (Just so you know, I refer to them as "POP.") In Sweden everything PO.P is either navy blue or red with white stripes. All their major items: hats, boots, coats, snow suits, rain pants (can I tell you how fabulous the rain pants are) are all recognizable by the stripes. It's the primary symbol and identity carrier of the brand, and prompts an instant sense of recognition among customers. Every kid in Alex's preschool had a matching PO.P hat of either red or blue. Do you see where I'm going with this?
They have other adorable items as well which are somewhere in the range of H&M cuteness (but better quality) and Hanna Andersson quality (not as bright). Their motto is: quality + function + design = for the playful! Unlikes stores like Baby Gap, Pumpkin Patch and Old Navy their clothes are simple, graphical and UNISEX. Yes, that's right, they are unisex. So for all you Baby Bunchers out there this is HUGE. You have a baby, you pass it along to the next and in red or blue it suits both kids. Buy the red if you don't know what you're having so you're covered either way!
I think it was PO.P that taught me it's OK to buy unisex, especially for your big ticket items like coats, boots, hats, snow suits, etc. But what about shirts, onesies, pants? Yes, they have those too. The best part about them is that you can wash them over and over again and they don't fade, shrink or fall apart like all my Target and Old Navy stuff. My daughter is currently wearing a navy blue dress (now it's a long shirt) for the THIRD year! It still looks as good as it did the day I bought it. C'mon ladies. Three years? That's amazing.
So to celebrate this special occasion, the wonderful people at Polarn O. Pyret are giving away two of their baby outfits to try to draw you in. Don't worry, you will be. All you have to do is leave a comment here about what you look for most in kids' clothing AND go and sign up for PO.P+ which will automatically give you a 15% discount on what you buy. So either way, you win something! We'll let you know our winners (we'll be pick two) on May 1. If you want to comment about the clothes, please do.